Our journey began with an idea to create a simple household packaging product. It was easy to enter this market but to create a brand name was a very difficult task. This industry has a lot of manufacturers selling insufficient products to consumers and we wanted to change that. Creating a brand meant that even our simple product should have the quality which would win the hearts of our customers. So we started our journey to go big or go home.
After our Aluminium foil got recognised in the market, we thought of introducing disposable products like wooden cutlery, gloves, cling film etc. We created B2B while continuing our B2C set up.
Our wooden products easily got accepted in the market as the quality and the quantity of the products matched the international market standards.
After exploring the Indian market, our idea of adding all the disposable products in a single brand was established. It was then that we came up with the name TAAZA (which means fresh) for our brand. Our purpose back then was for Taaza to be present in every single household and today we are proud to say that we are very close to our goal.
Our agenda is to educate people about how Aluminium foil is the ultimate solution for sustainable packaging. We also wanted people to know that it is the safest option compared to all the other options out there. In our journey, we came across numerous hurdles such as negative marketing of Aluminium foil and we overcame each and every hurdle that came our way. This could only happen due to the belief that we had in the reality and practicality of our agenda, which was to promote Aluminium as it is recyclable and reusable.
Now our mission is to replace every disposable product with a recyclable or a reusable product as we want to keep the world a much better place to live at.